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Promotion 101

Promoting your artwork is one of the most crucial aspects of the business of illustration yet can be daunting for those who are just starting out. Luckily, though, there are some proven ways to get your work seen. While there’s no one-size-fits-all approach, these are the most common strategies for driving art directors to your site:

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Content and Your Illustration Portfolio

No matter how much work you put up on your website, it won’t be effective unless it’s been properly scrutinized and edited. There are a variety of factors you’ll want to consider when weeding through your portfolio to see what makes the cut and what gets left in the pixel graveyard. Here are some simple rules for putting together a portfolio that will dazzle art directors:

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Website Options

One of the first things you’ll need to do to get your illustration business off the ground is put your work online. While there are many options available for portfolio websites, I’ve narrowed down the best choices worth discussing.

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