Pricing your work is one of the most stressful things to do in the business of illustration. Asking for too much money may cause the client to walk away, but asking for too little will leave a lot of cash on the table that could have been yours. So, how does an illustrator determine an appropriate fee for each assignment? Let’s examine the criteria you can use to help decide a fair and honest payment.
Getting an email from a prospective client about a new gig is always exciting. However, before accepting any assignment, it’s important to take a step back to consider some things—there may be budget issues, rights issues, or a whole host of other matters that need to be addressed. The following checklist will help you determine whether an illustration job is worth taking on or should be politely declined.
In last week’s post, I discussed building a contact list. While I mentioned Art Directors as the primary target for your mailings, they’re not the only people at a company who can commission work. Let’s explore the other folk you might want to send your promos to if you’re so inclined: