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Archives: Promotion

A-a-a-a-n-d we’re back! Hope you all had a nice summer! As I mentioned in my last official post, I had to take a bit of time off from the blog to fully focus on a couple of big projects. Luckily, they’re mostly done so I can now return to dishing out advice and info. And, since the school term is starting and Fall is here, this is a good time to get things back in gear with a plan of action.

As a beginning illustrator, there are a variety of things necessary to jumpstart your career—from updating your portfolio to putting out a new promo piece. The following plan can help move your career forward in just a few short months:

Illustration reps can be great allies for illustrators. However, while they may seem like the pot of gold at the end of the rainbow for many inexperienced graphic artists, there are some positive aspects and some negative aspects about having a rep that should be considered before teaming up with one. In this post, we’ll discuss those different facets.

In last week’s post, I discussed building a contact list. While I mentioned Art Directors as the primary target for your mailings, they’re not the only people at a company who can commission work. Let’s explore the other folk you might want to send your promos to if you’re so inclined:

Promoting your artwork is one of the most crucial aspects of the business of illustration yet can be daunting for those who are just starting out. Luckily, though, there are some proven ways to get your work seen. While there’s no one-size-fits-all approach, these are the most common strategies for driving art directors to your site:

No matter how much work you put up on your website, it won’t be effective unless it’s been properly scrutinized and edited. There are a variety of factors you’ll want to consider when weeding through your portfolio to see what makes the cut and what gets left in the pixel graveyard. Here are some simple rules for putting together a portfolio that will dazzle art directors:

One of the first things you’ll need to do to get your illustration business off the ground is put your work online. While there are many options available for portfolio websites, I’ve narrowed down the best choices worth discussing.